ROI First, Click Volume Later
Call (818) 268-6090 for an audit of your existing account or an analysis of how best to create a new account
Call 818-268-6090 for Your Free EvaluationNever before have businesses been able to advertise specifically to those who are looking for their product, and pay for the privilege only once the customer has decided to enter their store — or in this case, their website. The power of PPC is only grasped once the advertiser compares it to the "classic" forms of media. PPC is typically the best answer for many who are left wondering why their ads in the Yellow Pages, and other local print media, are no longer bringing in customers.
Online Ad Expert will fully set up an account in any or all of the three major search providers and link the account to your pre-existing website. As soon as the process is complete, your website will begin to receive traffic.
If you've found yourself frustrated with trying to get ranked in the magical "Page One, Top Three" spots on the major search engines, PPC may be the perfect option for you. When facing stiff competition, it can take years and thousands of dollars to build a website worthy of these coveted spots. However, with PPC it is possible to rise to the top of the rankings in Google, Yahoo, and MSN within days. And remember — if they don't click, you don't pay.
Call us today at 818-268-6090 for a free, no obligation chat about your business needs.
Simply put, Pay Per Click is an advertising system in which the advertiser maintains complete control of expenditure, advertisement copy, and traffic flow, and can "turn on" or "turn off" advertisements at (literally) a moment's notice.
PPC advertising has recently become known as one of the most effective ways for businesses to quickly and efficiently receive targeted website traffic. This form of marketing can be especially beneficial to businesses that have not yet gained sufficient search engine credibility to be listed in the organic section of major search providers such as Google, Yahoo, Ask, Bing, and affiliates of MIVA. With a well-run PPC campaign, your business will begin receiving targeted leads the very day the campaign is activated, and you will have the ability to control the click expenditure and number of incoming leads on a moment-by-moment basis.
These steps are greatly simplified, of course, but they encompass most of the major aspects of setting up a PPC campaign. It should be noted, however, that there is a vast difference between getting ads to appear on the search engines and creating a profitable, efficient, ROI-driven PPC campaign. When it comes to the latter, it is important to pay attention to many of the finer aspects of PPC, such as quality scores, A-B ad testing, match types, keyword niches, and other variables that can push a campaign over the tipping point from "wasteful" to "profitable."
Many companies have successfully advertised in the Yellow Pages and other forms of classic media for years, if not decades, and have recently seen a dramatic decrease in business. This decline is almost solely attributable to the rise of search engines as a replacement for phone books and other print media. If you have found yourself in this position, PPC is an easily measurable, safe way to gain exposure for your business.
For more information on PPC, feel free to call us with any questions at 818-268-6090.
In some cases, Online Ad Expert can create your advertising campaign free of charge, and will take only a small percentage of the sales that PPC generates. No other PPC company has the confidence to do this. This small percentage varies based on several factors, and is evaluated on a case by case basis. If your company conducts sales exclusively online, you are eligible for this service!
We also know that not every business has an existing website, and those that do might not have built them with search engine optimization in mind. For these clients, we offer professional website design and website optimization packages to fit every need, at prices lower than typical web design firms.
Standard Pricing (when free setup is not available):
Even if you're not eligible for a free PPC setup, working with Online Ad Expert starts with a no-charge consultation to discover your specific business needs. This process is designed to answer all of your questions before you make the decision to use our services.
NO CONTRACTS — PPC Services with Online Ad Expert are Always Month-to-Month.
Call 818-268-6090 for a Free Evaluation
When it comes to allocating an advertising budget, Online Ad Expert has developed methods that have been shown to consistently produce a positive return on investment. "We've developed our knowledge to the point that we can be truly confident about the actions we take with regards to PPC," says OAE founder Jerod Solomon. "In an advertising medium that is intentionally designed by the search engines to be a bit of a black box, that is an accomplishment that comes only with experience."
Jerod has managed PPC for companies ranging from travel agencies to network engineering firms, and has managed more than a million dollars in Pay Per Click advertising expenditure. Over the years, he has developed a proven system which is focused on return on investment.
Phase 1 (Account Setup Phase): This iterative process is the first step in working with Online Ad Expert. In Phase 1, we will take steps to learn everything possible about your product or service in order to create the most efficient PPC campaign possible. We will then study your goals and find the best way to achieve them within your budget. Even though we're not paid to assist in website development, we're available to advise our clients in this area because we've learned that a successful PPC campaign depends on a solid, optimized website. Also critical in this phase is Online Ad Expert's proven (and rare) system of using exact match keywords almost exclusively. Most PPC companies use broad match far too often for the sake of convenience, and capture irrelevant, expensive traffic as a result. Although our method requires us to do much more work, we've found that the extra effort is worth it.
Phase 2 (Initial Account Management Phase): Another repeating process, this phase is designed to dig into the core of what is working in the PPC account, and what is not. In most cases we are able to determine the return on investment for the "initial run," and then fine-tune the account for optimal performance. Depending on your budget, we can then expand the campaign to minor search engines such as Yahoo and Bing. The most important part of this phase is A-B ad testing - a process in which we create multiple ads within your account and test them against each other to discover the advertisement with the highest click-through-rate (CTR).
Phase 3 (Continuing Management and Maintenance): The effectiveness of a PPC campaign varies significantly over time due to outside factors such as competitors raising or lowering bids, search engines making algorithm changes, and customers changing their search habits. For this reason, we offer ongoing account management, which entails continued ROI analysis, bid adjustments, A-B ad testing, and reporting.
Phone: 818-268-6090
Email: solomon.jerod@gmail.com